ShoreDay Privacy Policy
Last Updated: October 20, 2026
This Privacy Notice for VMAManagement LLC (doing business as ShoreDay) ("we," "us," or "our"), describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:
- Download and use our mobile application (ShoreDay), or any other application of ours that links to this Privacy Notice
- Use ShoreDay. ShoreDay is an AI-powered cruise day planning app for Bahamas port visitors. It generates personalized itineraries, provides a map of local venues, and includes an AI chat concierge.
- Message ShoreDay on WhatsApp or buy the ShoreDay Nassau Concierge, a one-time Nassau port-day planning service delivered in a WhatsApp chat
- Engage with us in other related ways, including any marketing or events
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at admin242@vmamgmt.com.
SUMMARY OF KEY POINTS
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.
What should I avoid sending? Please do not send sensitive personal information that is unnecessary for your port-day question. Messages and media may contain information about you or other people.
Do service providers handle information? Yes. Messaging, payment, analytics and media-processing providers help deliver the service, as described below.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties.
How is my conversation handled? Our concierge AI reads your photos, videos and voice notes to answer, and doesn’t save them. Like any WhatsApp business chat, the conversation (including what you send) is kept in our support inbox so we can help you, and on your phone.
1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
In Short: We collect personal information that you provide to us.
- Account and Profile Data. When you create a free user account, we collect Account Credentials (such as your email address and sign-in details), as well as User Content (including favorite locations and generated itineraries saved to your profile).
- Payment Data. If you choose to make in-app purchases or subscribe to our premium services, your payment is processed directly by the Apple App Store or Google Play Store. We use a third-party subscription management service, Adapty, to validate your purchases and unlock features. We do not directly collect or store your credit card information. You may find Adapty's privacy notice here: https://adapty.io/privacy/.
- WhatsApp Concierge Data. When you message ShoreDay on WhatsApp, we receive your WhatsApp phone number and profile name and the messages, photos, videos, voice notes and PDFs you send, plus the trip details you share (such as your ship, Nassau date, all-aboard time, and group). If you buy the Nassau Concierge, the checkout collects your name, email, and phone number. Card and wallet payments are processed by Stripe; we do not store your full card details.
- Application Data. We automatically collect device information (such as your mobile device ID, model, and manufacturer), operating system, and IP address.
- Location Data.We collect location data such as information about your device's location to provide mapping services. You can opt out by disabling your Location settings on your device.
Google API: Our use of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
2. HOW DO WE PROCESS YOUR INFORMATION?
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
- To deliver and facilitate delivery of services to the user.
- To respond to user inquiries/offer support to users.
- To send administrative information to you.
- To protect our Services (fraud monitoring and prevention).
- To identify usage trends and improve the app.
- To send you marketing and promotional communications (if you explicitly opt-in).
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law.
If you are located in the EU, UK, or Canada, we process your information based on Consent, Performance of a Contract, Legitimate Interests, or Legal Obligations as outlined in the GDPR and PIPEDA.
4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
We may share your data with third-party vendors who perform services for us. The third parties we may share personal information with are as follows:
- Assistant and Media Processing: Google Cloud Vertex AI (Gemini) processes messages and submitted media, including photos, videos and voice recordings, to help answer your questions. ElevenLabs processes voice-related content and reply text for voice features.
- Cloud Computing Services: Google Cloud Platform
- Communicate and Chat with Users: Firebase Cloud Messaging
- Functionality and Infrastructure: Cloud Firestore
- Feature Configuration: Firebase Remote Config
- Subscription Management and In-App Purchases: Adapty, Apple App Store, Google Play Store
- Usage Analytics: Firebase Analytics for the app; Mixpanel for website interaction events when enabled. The website uses a random browser identifier and allow-listed event properties; chat media and message content are not sent through that event pipeline.
- User Account Registration: Firebase Authentication
- Website Performance Monitoring: Firebase Crashlytics and Firebase Performance Monitoring
- Mapping Services: Google Maps
- WhatsApp Messaging and Customer Support: Meta (WhatsApp Business Platform) and our messaging provider, which hosts our WhatsApp inbox, automated replies, and customer records. Conversation history, including attachments, is stored by our messaging provider in our support inbox.
- Payments for the Nassau Concierge: Stripe, through our hosted payment links
- Email Guide Signup: Kit, which hosts the Nassau Survival Card email form
- Travel Bookings and Affiliate Partners:Viator (a TripAdvisor company). When you tap an excursion, we open Viator's website inside our app for booking. Viator operates under its own privacy policy, available at https://www.viator.com/privacy.
5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services, maintain security, prevent crashes, and fix bugs.
The website stores a random analytics identifier in your browser's local storage. The Nassau Survival Card signup form is provided by Kit, which processes the information you submit through that form.
6. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?
We offer products powered by artificial intelligence. We use Google Gemini, a third-party AI service provided by Google LLC, to generate personalized itinerary recommendations. Your trip preferences (port, interests, departure time, and companion type) are transmitted to Google's servers to produce this content.
Our WhatsApp concierge uses an automated assistant to answer questions and help build your port-day plan. Google Cloud Vertex AI (Gemini) processes the messages and photos, videos, voice recordings or documents you submit. ElevenLabs processes voice-related content and reply text to support voice responses. These providers receive content needed for the requested feature. Type HUMAN to request a real person, available daily 12–5 PM ET.
Our concierge AI reads your photos, videos and voice notes to answer, and doesn’t save them. Like any WhatsApp business chat, the conversation (including what you send) is kept in our support inbox so we can help you, and on your phone.
Google Cloud and ElevenLabs processing and retention depend on the service, applicable terms and account settings. See Google Cloud's Data Processing Addendum and ElevenLabs' terms.
7. IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?
Your information may be transferred to, stored by, and processed by our service providers in the United States and other countries. Provider locations depend on the services and settings used.
8. HOW LONG DO WE KEEP YOUR INFORMATION?
We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information.
Conversation history, including attachments, is stored by our messaging provider in our support inbox so we can help you. The conversation is also kept on your phone. Deleting media on your phone does not necessarily delete a provider's copy. Contact us to request deletion of information associated with your service.
9. HOW DO WE KEEP YOUR INFORMATION SAFE?
No electronic transmission over the Internet can be guaranteed to be 100% secure.
10. DO WE COLLECT INFORMATION FROM MINORS?
We do not knowingly collect data from or market to children under 18 years of age. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and promptly delete such data.
11. WHAT ARE YOUR PRIVACY RIGHTS?
Depending on your state or country of residence, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time. If you have questions or comments about your privacy rights, you may email us at admin242@vmamgmt.com.
12. CONTROLS FOR DO-NOT-TRACK FEATURES
We do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.
13. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you, correct inaccuracies, or delete your personal information.
14. DO WE MAKE UPDATES TO THIS NOTICE?
Yes, we will update this notice as necessary to stay compliant with relevant laws. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice.
15. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions or comments about this notice, you may email us at admin242@vmamgmt.com or contact us by post at:
VMAManagement LLC
1110 Brickell Ave, Suite 200k-438
Miami, FL 33131
United States
16. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
Based on the applicable laws of your country or state of residence, you have the right to request access to the personal information we collect from you, correct inaccuracies, or delete your personal information.
Account and Data Deletion: Users have the right to request full account and associated data deletion at any time. To request to review, update, or delete your personal information, or to initiate full account deletion, you may:
- Email us directly at support@shoredayapp.comwith the subject line "Account Deletion Request."